StartUp / Startup Failures

Project Management Failures

Project management has evolved significantly, with a notable shift from operational efficiency to project-based work. This transition is driven by the need for innovation and adaptability in a rapidly changing business environment.
hbr_on_leadership • Feb 18 2026
Source material: Why Most Projects Fail—and How to Achieve Better Outcomes
Summary
Project management has evolved significantly, with a notable shift from operational efficiency to project-based work. This transition is driven by the need for innovation and adaptability in a rapidly changing business environment. Despite the increasing importance of projects, many organizations struggle with high failure rates, attributed to insufficient leadership engagement and a lack of understanding of project dynamics. Senior leaders often prioritize day-to-day operations over strategic project involvement. Project managers have historically focused on delivering projects on time and within budget, neglecting the importance of achieving desired outcomes and benefits. This oversight has contributed to the high failure rates observed in many projects. To improve project success, organizations must prioritize clear project selection and sponsorship. Leaders need to identify key projects and allocate dedicated resources, ensuring that the right people are engaged and focused on delivering value.
Perspectives
Focused on project management challenges and leadership roles.
Pro-Project Management
  • Emphasize the need for effective leadership sponsorship in projects
  • Highlight the shift towards project-based work as essential for innovation
  • Advocate for a focus on outcomes and benefits rather than just processes
  • Encourage organizations to prioritize key projects for better resource allocation
  • Promote the idea of engaging volunteers for project teams to enhance commitment
Skeptical of Current Practices
  • Critique the lack of competencies among senior leaders for effective project sponsorship
  • Challenge the assumption that project managers can easily shift focus to outcomes without addressing systemic barriers
  • Point out the difficulties in freeing up resources for project work amidst operational demands
  • Highlight the potential resistance to change within organizational cultures
Neutral / Shared
  • Acknowledge the increasing complexity of project management in todays business landscape
  • Recognize the importance of balancing operational efficiency with project innovation
  • Note the growing trend of companies embracing project-driven structures
Metrics
30 to 40%
impact of senior leader engagement on project success
Higher engagement from leaders can significantly improve project outcomes.
I would say 30 to 40% of the success of the project is if the senior leaders is engaged
project_extraction
50 people units
number of people companies struggle to free up for projects
This indicates a critical resource allocation issue that affects project success.
they are not able to free up 50 people to carry out the project
Key entities
Companies
Alibaba • Apple • HBR • Harvard Business Review • projects
Countries / Locations
US
Themes
#startup_ecosystem • #economic_growth • #end_to_end_players • #gig_economy • #innovation • #leadership_focus • #organizational_change
Key developments
Phase 1
Antonio Nieto-Rodriguez discusses the importance of leadership focus in project management, noting that most project failures arise from a lack of sponsorship. He highlights a significant shift towards a project economy, projected to generate $20 trillion in economic activity by 2027.
  • Antonio Nieto-Rodriguez emphasizes that most project failures stem from a lack of focus and sponsorship from leaders. This highlights the critical role of leadership in project-driven organizations
  • The 21st century marks a shift from operational efficiency to organizational change, termed the project economy. This shift is projected to generate $20 trillion in economic activity and create 88 million project management jobs by 2027
  • Research shows that only 35% of projects succeed, indicating widespread struggles with project management across industries. This statistic underscores the urgent need for improved project management practices
  • Nieto-Rodriguez advocates for a broader understanding of projects, defining them as any activities related to change. He encourages the inclusion of various methodologies, such as agile methods and design thinking, in project management
  • The evolution of project work has been significant, especially following major events like the Marshall Plan and the financial crisis. The post-pandemic landscape is expected to see unprecedented project activity, with estimates of 15 to 20 trillion dollars needed for economic and healthcare reconstruction
  • Organizational work has shifted from operational efficiency to project-based structures. This transformation has been driven by advancements in artificial intelligence and automation, reshaping traditional operational roles
Phase 2
There is a significant transition from operations to project-based work, necessitating companies to adapt for success. Senior leaders often lack the competencies required for effective project sponsorship, which hinders project success rates.
  • There is a radical shift from operations to project-based work, driven by the need for innovation and rapid change across industries. Companies must learn to adapt to this new reality to succeed
  • Senior leaders often lack the necessary competencies to effectively sponsor projects. Their focus on day-to-day operations prevents them from dedicating adequate time to project oversight, which is crucial for success
  • Many leaders do not understand the fundamentals of project management, which requires a collaborative, matrix approach rather than a traditional hierarchical one. Engagement from senior leaders can significantly impact project success rates
Phase 3
Project managers have historically prioritized delivering projects on time and within scope, neglecting the importance of outcomes and benefits. Companies are now shifting focus towards delivering value, necessitating changes in organizational structures and cultures to balance operations with innovation.
  • Project managers have traditionally focused on delivering projects on time and within scope, but this approach has overlooked the importance of outcomes and benefits. Companies are now seeking value—financial, social, or sustainability—rather than just completion
  • Organizations need to adapt their structures and cultures to balance existing operations with the pursuit of change and innovation through projects. This requires leaders to experiment and find a balance between hierarchical efficiency and agile project-based work
  • To effectively manage change, leaders should identify and extract their top five projects from daily operations. These projects should be treated as independent entities with dedicated resources and strong executive sponsorship to enhance delivery speed and effectiveness
  • One of the core challenges is freeing up personnel from day-to-day responsibilities to focus on strategic projects. Even large organizations struggle to allocate sufficient resources, which hampers project success
  • Successful projects, like the development of the first iPhone, involved extracting top talent from operations for dedicated project work. Companies must prioritize their best people for strategic initiatives rather than spreading them thin across multiple responsibilities
  • Organizations often face the issue of managing multiple projects simultaneously without a clear understanding of their priorities. This can lead to confusion and inefficiency, as teams are unsure which projects to focus on
Phase 4
Companies are increasingly overwhelmed by the number of projects relative to their workforce, necessitating clear prioritization from leaders. The shift towards project-based structures is driven by the need for flexibility and engagement, particularly in the context of the gig economy.
  • Companies struggle with prioritization, often having more projects than employees, leading to overwhelming workloads. Leaders must make tough decisions about which projects are truly important to prevent burnout
  • Engagement in projects improves when volunteers are asked to join. A lack of interest may indicate that the project lacks value and should not be pursued
  • Projects aimed at creating a sustainable world or enhancing customer experience attract more volunteers. The purpose behind a project is crucial for engaging team members
  • The rise of the gig economy has prompted companies to hire external resources for projects due to internal rigidity. Organizations are now shifting towards project-based structures that support agile and self-directed teams
  • Many companies are moving away from traditional job descriptions, recognizing that employees do not fit neatly into defined roles. This reflects a trend towards project-driven work, where flexibility and adaptability are prioritized
Phase 5
Companies are increasingly seeking end-to-end players who can develop and implement projects while generating value. Project managers are encouraged to take ownership and proactively engage with sponsors to ensure project success.
  • Companies are increasingly seeking end-to-end players who can develop and implement projects while generating value. This shift reflects a move towards project-driven work, where individuals are expected to work transversally across organizations
  • Project managers often feel overshadowed by agile teams and innovation leaders. To counter this, they should take ownership of their work and proactively engage with project sponsors to ensure their involvement
  • Communicating the value of their work without technical jargon is essential for project managers. By focusing on how their ideas contribute to organizational needs, they can better engage stakeholders
  • Proactive communication with sponsors is vital for project success. Establishing regular check-ins with sponsors helps ensure they are invested in the projects progress
  • When project managers focus on value creation and strategic dialogue, they attract the attention of senior leaders. This approach encourages leaders to prioritize key projects and fosters collaboration